Designs for the Centennial Ed. of the Tarleton Yearbook (2016 Grassburr)
Software — InDesign, Illustrator
Awards — 1st Place Cover Design, 1st Place Infographic, 2nd Place Infographic, 3rd Place End Sheets
The logo is based on the cover design present on the very first Grassburr. It focuses on replicating the basic shape and positioning of the original design, but with a theme of modernization for the typography (code-pro light) and the filigree at the bottom (which I'm just realizing kinda looks like an owl).
The color palette for the yearbook is chosen in advance as a collaboration between the yearbook creative staff and the publication company. I like these colors as a palette by itself, but I wouldn't have chosen them for this type of project. It is a 100 year celebration and I just don't think the purple or blue are as... elegant as other colors would be.
I am super proud of my endsheet designs. I came up with it while playing around (which I love having happen), they are simple, yet they say a lot (the goal of a minimalist's designs), and they are essentially a typographic piece (my favorite kind!). I'd really like to see what the 1st & 2nd prize winners look like. The cover was made by me (in Illustrator), but it's based off of the original yearbook design and creative direction by the Yearbook & Student Publications staff. The Infographics feature stats and other info on the greek organizations at Tarleton and were featured on their pages. The last 3 in the image below are slightly different due to space restrictions in the book. I can't say I'm proud of them. Their content and layout was my idea, but the design was pretty much just a template I found online (they were a rush job... no pun intended).
The Other Stuff
This being such a special occasion, we made up a whole series of merchandise for students, alumni, and contest winners. These included pencils, pens, mugs key chains, tiny reprints of the original 1916 yrearbook, and some really nice custom cardigans, one of which I was a proud recipient (when I can get a proper photo of it, I will put it here).
You may have noticed the glaring difference in the yellows used in this page for the logo, book and merchandise products. this is due to a small exporting issue where the CMYK values weren't quite matching the RGB values. I didn't notice them until after I generated allt he assets, so just pretend they are all correct please!